1. Good designers are fast on their feet. A poor designer holds on to a failing parti. A good designer sees the erosion of the parti as an indicator of where the project should go next.
  2. Good designers aren’t afraid of throwing away good ideas. Not every good idea belongs to the current project.
  3. Be process-oriented, not product driven. This is a difficult, but important skill
    • Seek to understand a design problem before solving it.
    • Do not force-fit solutions to old problems to new ones.
    • Do not be attached to ideas. Be slow to fall in love with ideas.
    • Be holistic in design decisions.
    • Make design decisions with the awareness they may not work out.
    • Know when to change and when to stick with previous decisions.
    • Accept as normal the anxiety that comes from not knowing what to do.
    • Work fluidly between coarse and fine grain.
    • Always ask what-ifs now matter how good the solution is.
  4. Strive for improving your design process more than improving your creative outputs.
  5. Engage with meta-thinking. Be mindful of your thought processes. Have an internal dialogue and critique yourself.
  6. The three levels of knowing
    • Simplicity is engaging fully with the experience but only at a surface level.
    • Complexity is viewing the underlying Complex Systems but being unable to appreciate the patterns and connections.
    • Informed Simplicity entails pattern recognition.
  7. Less is More. Don’t clutter design.
  8. Less is a bore. Don’t make the piece boring
  9. No design system is or should be perfect. Oddities add enriching aspects. Break the rules as needed.
  10. Success is not defined by how flawless a piece is, but by the depth embodied within the work.
  11. Properly gaining control of the design process tends to feel like losing control of the design process. Design does not have predetermined outcomes.
  12. Manage your ego. Forget about what you want the building to be, ask what the building wants to be.
  13. Design with the larger context in mind.
  14. Limitations encourage creativity.
  15. Crisis = Danger + Opportunity. A design problem is not a problem but an opportunity. The best solutions do not make the problem go away, but accept the problem as a natural state of the world.
  16. The best way to get started is to just do something. Even the act of scribbling lets you learn more about the problem.

Links