• A collection of archetypes that are interesting. Most are from either a Psychology and Narrative perspective
  • Archetypes touch on some aspect of human nature. They are, in effect, ways of categorizing people or things based on their essential characteristics.
  • They are good analytical tools but it’s important to remember that it is an ideal and not everything may perfectly fit the archetype. How things deviate from their supposed archetypes (or how they mix two archetypes) is also interesting.
  • Archetypes are not Stereotypes. Archetypes are rich, stereotypes are shallow .
  • Archetypes, like patterns are based on observations.

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